100 Million Dollar Leads

By:  Alex Hormozi

Finished: 11/3/2024

What’s it about:  A complete and total guide to advertising and primarily getting leads into a business.

Main takeaway: For the second time, my main takeaway is Hormozi is the best business writer out there.  Very information and practical application dense.  

From starting to develop a free training, to putting it in front of people, to content, he’s the man.  Additionally, I took a lot from the affiliate chapter — targeting people who already have your customers is genius.  We can apply this asap. 

This book has me believing I can lead our sales team! 

I am visiting them soon, so I can’t wait. A book to reread over and over again.